Spritz: Reading at Lightspeed

Spritz is a Boston  startup focused on speed reading capabilities  and the integration into  communication. The founders are business people with a heavy involvement with computers.

“The time consuming part of reading lies mainly in the actual eye movements from word to word and sentence to sentence. In addition, traditional reading simply takes up a lot of physical space. Spritz solves both of these problems. First, your eyes do not have to move from word to word or around the page that you’re reading. In fact, there’s no longer a page – with Spritz you only need 13 total characters to show all of your content. Fast streaming of text is easier and more comfortable for the reader, especially when reading areas become smaller. Spritz’s patent-pending technology can also be integrated into photos, maps, videos, and websites for more effective communication.

Traditional reading involves publishing text in lines and moving your eyes sequentially from word to word. For each word, the eye seeks a certain point within the word, which we call the “Optimal Recognition Point” or ORP. After your eyes find the ORP, your brain starts to process the meaning of the word that you’re viewing. With each new word, your eyes move, called a “saccade”, and then your eyes seek out the ORP for that word. Once the ORP is found, processing the word for meaning and context occurs and your eyes move to the next word. When your eyes encounter punctuation within and between sentences, your brain is prompted to assemble all of the words that you have read and processes them into a coherent thought.

When reading, only around 20% of your time is spent processing content. The remaining 80% is spent physically moving your eyes from word to word and scanning for the next ORP. With Spritz we help you get all that time back.” –Spirtz

In the ned this is a service which is being intergrated into other apps to increase productivity as well and other things. This app can streamline and enhance learning. The other advantages to this are one can read more in the same time span which may come in handy if one is cramming for a test. This will be able to help student who have a hard time reading or paying attention making it so they can understand and read better.

 

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s